plant based diet

Our Philosophy

Food choices are a personal story and there is no right or wrong when it comes to an individual’s preferences. However, when someone’s choices affect the environment and everyone concerned, directly or indirectly, then it becomes a topic of open debate.

Media and big food brands paint a very rosy picture when it comes to consuming animal products and the nutritional benefits of it. However, the ground reality is quite different and its high time that we get real and talk about it openly before it’s too late.

Knowledge is empowering and our goal is to put the real facts out there, highlight the urgency and criticality of the situation so that everyone can make their own informed decision.


Our Approach

We are taking the utmost care and precautions in maintaining the authenticity and credibility of our content.

Hence, none of the facts and figures is homemade and they are all referenced from reputable organizations, scientific journals and clinical studies. Also, most of our content is reviewed and fact-checked by experts before publishing.

Personal opinions are great, and everyone should have one. However, while working on this project, we have tried to keep them aside and rather based the conversations on scientific facts and figures as they are the only constant and don’t change as per our personal preferences, fortunately.

Finally, we all live in a free world where everyone can make their own choices, especially with their food. So, we do expect our readers to be respectful and have a non-judgemental approach.

Our Philosophy

Our Story

The reason for starting this project was because I could not find a blog/website that highlights all the underlying impacts that the meat and dairy industry has on the environment, on our health and on society.

Having said that, all the information is readily available online, but it’s scattered all around the web in bits and pieces and that makes it bit difficult to see the big picture.

Being a massive fan of ‘keeping things simple’, I am trying to join the dots, simplify facts and make the content more visual with a mission to spread the word and make it easy to understand.

Jinish Gohil, Founder


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