plant based diet

Our Philosophy

Food choices are a personal story and there is no right or wrong when it comes to an individual’s preferences. However, when someone’s choices affect the environment and everyone concerned, directly or indirectly, then it becomes a topic of open debate.

Media and big food brands paint a very rosy picture when it comes to consuming animal products and the nutritional benefits of it. However, the ground reality is quite different and its high time that we get real and talk about it openly before it’s too late.

Knowledge is empowering and our goal is to put the real facts out there, highlight the urgency and criticality of the situation so that everyone can make their own informed decision.

Subscribe to Newsletter